A portrait photo of Leif Baradoy by Joslyn Kilborn.

I enjoy making things—big and small.

I'm the CEO of Giftbit. I cofounded the company in 2011 and have led the business through startup days, pivots, and growth.

I've also built and wound-down other products, like Lightrail (2016-2020).

Alongside entrepreneurship, I put my energy into personal development, high performance athletics, creative projects, and raising my children.

I live on Vancouver Island, in the unceded traditional territory of the K'ómoks First Nation.

In 2023, I competed in the Cross Triathlon World Championships in Ibiza, Spain, and was a captain of Team Canada for the 2023 Multisport World Championships.